Thanks to everyone able to make it to our Annual Holiday Party! We had great food provided by Old City Entertainment and wine provided by Bag O’ Wine! We are looking forward to the new year and everything it has to offer! We appreciate the ongoing support from the community!
Happy Holidays to all!
Check out Lizzie, Daniel, and Melissa in the WIVK / Fowler’s Christmas Parade in Downtown Knoxville on Friday, December 2, 2011. The parade is a holiday tradition we look forward to every year here at Slamdot.
Have a safe and joyous holiday season!
First, there was Scare in the Square, then there was a Nightmare on Gay Street, and now your friends at Slamdot are taking it BACK to Market Square for the 3rd Annual Scare in the Square!
This Halloween, if you’re in the mood to see ghosts, watch zombies, play with werewolves, converse with vampires and hang with superheros, all while taking in some great live Halloween music from a local band, and enjoying food, games and other entertainment, then come Friday, October 28th, there’s no other place you should be than Scare in the Square! And the best part is, there’s no admission to attend!
Below are the highlights, but you can get full details with directions, times, parking info, games, entertainment and food vendors at www.scareinthesquare.com.
- So, when is it again? Friday, October 28th, 2011.
- And what time? 5:30 pm to 9:00 pm.
- I forgot, where is it? Market Square in downtown Knoxville.
- How much does it cost to attend? It’s $0, that means no admission whatsoever! But you should bring a little money for some of the food and entertainment vendors.
- So, what is this Scare in the Square all about?? Glad you asked! Check it out…
So, if you’re 10 months old, or 10,000 (you know, like Vampires), then you should come check out Scare in the Square, and bring your friends, family, spouse, and anyone else you think has a cool costume!
Don’t forget, mark your calendars for Friday, October 28, 2011, from 5:30 pm to 9:00 pm, to come celebrate Halloween in a fun, family-friendly atmosphere on Market Square in downtown Knoxville.
We’re already having quite a start to the summer! In addition to being in the Farragut 4th of July parade, owner and founder Sean Christman is celebrating his 26th birthday today, as well as his front cover debut with a great feature in Everything Knoxville magazine, one of the region’s finest publications. We’re proud of this huge accomplishment that Sean has achieved, and hope you’ll take a few minutes to read the Q&A interview article between Everything Knoxville and Sean Christman.
Will you drop Groupon for Google Offers? Google hopes so! Tomorrow Google will officially launch Google Offers, a direct competitor of the popular “daily deal” website, which has already seen its share of competitors, such as LivingSocial and local Knoxville-owned FlutterToday. A neat feature they are adding to the mix is Google Wallet, which allows you to view offers from local companies on Google Offers. In the future, you will be able to store loyalty cards, gift cards, receipts, boarding passes and tickets, all on your phone. Don’t get too excited right now, though, unless you live on the West Coast or NYC, and you also own an Android smartphone. Google will be rolling out the service to different cities throughout the rest of the year, but you can subscribe to get notified at http://www.google.com/offers. Just click on the city drop-down menu, then click “Sign up” at the bottom.
Websites have really become the hub of all other marketing activities. Print, radio, TV and many traditional forms of media are now being used primarily to direct people to a website where they can learn more about a business.
Aside from having lots of valuable information about their company, a modern business website has a specific call-to-action instructing visitors to fill out a contact or quote request form, called a conversion form. Since many businesses aren’t available by phone 24/7, an online form allows a prospective customer to reach out and start a conversation any time at their convenience.
In recent years, social media has become a very important part of an overall internet marketing strategy. There again, the website is a destination point for traffic originating from social networks, where the owner hopes to convert that traffic into leads. It’s also a common trend for business websites to link to all of the social networks they’re part of so people can learn more about their customers, employees and corporate culture.
We recently created Slamdot Circle, a free Facebook-driven application that helps small businesses connect with each other and spread buzz about their companies through recommendations. Businesses are promoted on the Facebook Wall of the person who recommends them, so all of their friends can see. We developed this application to help our local customers connect and do business with each other.
In addition to attending a great networking event as the warmer weather rolled in, Sean and I both had a couple of opportunities to chat with Phil Williams live on News Talk 98.7 during the Knoxville Chamber’s Schmoozapalooza IV event this evening. It’s always a pleasure talking to Phil, and we appreciate the chance to talk about website design, social media, and SEO, as well our approach to marketing online. If you have a few minutes, check out the short interview segments.
Phil Williams chatting with Sean:
Phil Williams and Daniel catching up:
Sean and I recently went on air for an hour with Ed Brantley and Bob Thomas of the Ed & Bob Show, which airs Monday-Friday from 6 to 10 am on WNOX News Talk 100.3 FM. Of course Mike Howard was there, as well, along with Harry Taylor and the rest of the crew.
We had a great conversation about a number of topics, from mobile and web-based apps, website design and marketing, social media, SEO and more. Here is the full, uninterrupted podcast if you want to check out the entire segment:
Focus on your NAP, even during the day!
The acronym NAP stands for Name, Address, and Phone number. Meaning your proper business name, your primary business address, and your primary business telephone number. These three pieces of information are vital your success, both online and offline, but especially in the world of web marketing.
The reason they’re so important is because there are hundreds, even thousands, of online directories and websites that will aggregate information to create a listing or profile for your company, and a lot of them feed from one another. So you may have listings for your business in mulitple directories, but with a slight variation on your business name, or a different phone number (such as an old one), or different addresses. Because of this, your online presence is spread out and disconnected. Ideally, you want to have one consistent way to present these 3 key pieces of information about your business so they will match in every place possible, increasing the power of your brand and company online.
So, make sure your business name is consistent. This means picking between ABC Business, ABC Business Incorporated, and ABC Business Inc., then using the same format every time, over and over, in every place possible. Also, update existing websites where your business name may be listed differently so it’s correct.
The same is true for your primary address and main business number. Pick the ideal one that is OK to use across the web, and begin to consistently use it.
Making your NAP consistent will benefit you heavily, and it’s something we always recommend to our customers. If you need help or have questions, please get in touch with us to see what we can do for you!
Facebook pages are getting an updated layout and several new features to help you engage with your fans. All pages will automatically be upgraded on March 10. Here’s some of what you’ll be getting:
Get a Free Knoxville Web Design Quote! Fill out the form to request more info
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