Websites have really become the hub of all other marketing activities. Print, radio, TV and many traditional forms of media are now being used primarily to direct people to a website where they can learn more about a business.
Aside from having lots of valuable information about their company, a modern business website has a specific call-to-action instructing visitors to fill out a contact or quote request form, called a conversion form. Since many businesses aren’t available by phone 24/7, an online form allows a prospective customer to reach out and start a conversation any time at their convenience.
In recent years, social media has become a very important part of an overall internet marketing strategy. There again, the website is a destination point for traffic originating from social networks, where the owner hopes to convert that traffic into leads. It’s also a common trend for business websites to link to all of the social networks they’re part of so people can learn more about their customers, employees and corporate culture.
We recently created Slamdot Circle, a free Facebook-driven application that helps small businesses connect with each other and spread buzz about their companies through recommendations. Businesses are promoted on the Facebook Wall of the person who recommends them, so all of their friends can see. We developed this application to help our local customers connect and do business with each other.